For Natural Delights, we brought an illustrated world to life for a Super Bowl commercial.

Working closely with the illustrator who created the characters, we translated the original artwork into animation while preserving its distinctive visual style.

A key part of the process was defining the personality of each character and finding ways to express it through movement, gestures, timing, and rhythm. Every animation choice was designed to make the characters feel unique and bring their individual personalities to life.

Our role was to transform the illustrations into a dynamic visual piece that could capture attention and connect with audiences on one of the biggest stages in advertising.