What started as an idea on paper ended up taking on a life of its own. For this project, we handled the end-to-end development of the visual identity and animated universe for Dj’s Julian Serrano y Mecha Loca.
From initial character design and logo creation to background artwork and full animation, we built the entire visual ecosystem.
The character generated so much momentum and presence throughout the process that it ultimately made the leap from screen to reality, turning into a real physical toy.