We developed the visual identity and animation system for River Plate’s E-Sports division, creating a dynamic Broadcasting Pack designed for live gaming content.

A Broadcasting Pack is a practical toolkit for fast-paced live productions, giving the team ready-to-use graphic assets whenever content needs to be created and published on the go. It allows different pieces of content to be produced quickly while keeping every visual element consistent with the brand identity.

From the initial visual development to the final animations, we translated the energy of the club into a flexible motion language built for the fast-paced world of competitive gaming.